About us

At PRASH, we believe in the beauty of ethical sourcing for fine jewelry. Our commitment is to use only natural diamonds, sourced responsibly and transparently. Ethical sourcing means respecting people and the environment. With PRASH, you wear SUSTAINABLE FINE JEWELLERY™ with pride, making a positive impact. Visit our offline showroom, Alankar Gold & Diamonds, 4- Haveli Building, Chandavarkar Road, Boriavli West, Mumbai, Maharashtra for a personalized experience and explore our ethical, high-quality collections

OUR MISSION

At PRASH, we are committed to creating beautiful and timeless fine jewellery pieces that are sustainably and ethically crafted. We use only the highest quality materials, including recycled gold, ethically sourced diamonds and gemstones, to ensure that our products have a minimal impact on the environment. Our team is dedicated to transparency and sustainability in every step of the production process, from sourcing to manufacturing to packaging. We believe that luxury and sustainability can coexist, and we strive to be a leader in the Sustainable Fine Jewellery™ industry in this regard. Our mission is to provide our customers with exquisite pieces that they can feel good about wearing, knowing that they are making a positive impact on the world.

Sustainability has now emerged as a major consideration in the luxury sector amid consumers’ discernment on the source and effects of their purchases. At Prash, we believe that even natural diamonds, fine jewelry has the ability to meld unparalleled beauty with good work ethics. Here’s how we make sure that our devotion to sustainabilityiness sparkles at all times, just like the jewels we craft.

Ethical Sourced

Natural Diamonds

Natural diamonds are precious since they belong to the earth, and at Prash, I take care of these materials with utmost sensitivity. We work with diamond suppliers that have the highest level of ethics in their business practices. Our diamonds are obtained through authenticated channels, including the Kimberley Process, which guarantees that they can be cataloged as conflict-free, and ethically sourced. By selecting partners who promote clean labor and care for the environment, we give you jewelry that is beautiful and ethics oriented.

Recycled

Metal

The casing immigration of precious metals may have substantial ecological consequences. So our jewelry does contain gold. With it, the extraction of more gold does not have to be done, and the need for further mining is relieved because already existing gold is used instead. This strategy not only conserves materials but also maintains the standard and strength that comes with high-end jewelry.

Eco-Friendly

Packaging

At Prash, sustainability is a way of life. Our jewellery is not the only concern for the environment. Also, we make sure that there is no damage to Mother Nature in the form of how our product is packaged. For example, we use eco-friendly materials in our wrapping, which makes every aspect of how we wrap se them up, contribute to safeguarding the environment. Our elegant jewelry is tightly enclosed in a reusable pouch or a unique die cut paper box.

Our Commitment to Carbon Neutrality

At Prash, we wish to highlight a very crucial point. Our responsibility towards environmental sustainability goes beyond making jewelry. We don’t just urge you buy jewelry, for every purchase you make, we plant a tree in your name. Residing outside of your country, this initiative works great in fighting against deforestation, maintaining biodiversity and reducing carbon footprint across the globe geographical borders. We regard both preservation of the planet and beauty and creation of jewelry. Therefore, it makes us breathe easy when we are able to pamper our valued clients with jewelry and help towards greener planet in turn. When you are wearing the jewelry made by Prash, you are making not only a stylish decision but an intelligent one as well.

OUR PROMISES

Certified & Hallmarked

At Prash, we seamlessly unite elegance with authenticity to redefine fine jewellery. Our collection is a celebration of unwavering quality, with each piece adorned by the distinguished BIS hallmark for gold. Meanwhile, our diamonds come with certifications from globally acclaimed institutions such as IGI, SGL, and DGLA. Immerse yourself in a world where trustworthiness and beauty coalesce harmoniously within every exquisite creation we present.

100% Refund

Your satisfaction is paramount to us. We're so confident in the quality of our jewellery that we offer a 100% refund guarantee on all purchases. If for any reason you're not completely delighted with your acquisition, we'll gladly provide a full refund. This pledge underscores our commitment to ensuring your experience with Prash is nothing short of exceptional.

Free & Fast Shipping Across India

Embracing your desires for our pieces should be a seamless experience. That's why we offer complimentary and swift shipping across India. No matter where you are, your chosen piece of Prash jewellery will be delivered to your doorstep promptly and without any shipping charges. Because we believe the joy of wearing our creations should be complemented by a hassle-free acquisition process.

1 Year Warranty & Lifetime Exchange

We stand by the quality and durability of our jewellery. For your peace of mind, each purchase is accompanied by a 1-year warranty, safeguarding against any manufacturing defects. Additionally, we offer a lifetime exchange policy, allowing you to upgrade or exchange your jewellery as your preferences evolve over time. This promise reflects our commitment to crafting pieces that are not only exquisite but also enduring companions throughout your journey.