Some moments are truly golden especially when they mark the birth of Lord Parshuram, the sixth avatar of Lord Vishnu. According to the Hindu dharmic legend, gold, silver, and diamond hold a lot of eternal value (Akshaya) when bought on Tritiya, the third lunar day of Vaisakha. For the last 35 years, the gold and diamond jewellery makers at PRASH by Om Alankar Jewellers also believe in celebrating this spring festival of Akti Teej as the one-year asceticism of Bhagwan Rishabhnatha.
To ensure your world sparkles with this festive spirit, we have thoughtfully designed a contemporary and ethnic gold and diamond collection that ushers in the divine blessing of Goddess Lakshmi. With Akshaya Tritiya just around the corner (10th May 2024), here are the top reasons to buy gold and diamond jewellery:
Shine Bright Like a Gold Earring
Did you know? The sacred gates of Yamunotri Temple and Gangotri Temple are opened after the end of Himalayan winters, as popular folklore says that Maa Ganga descended on Earth on this day. Why not make waves with the Trendy Elegance Diamond Earrings which look calm and soothing like the flow of Ganges. As our world circles around our mothers, why not treat her with a Circle of Life Diamond Earring that puts the spotlight on the wearer.
Less Is a Rose Gold Ring
Sometimes, going minimal speaks more than a thousand words. This Akha Teej, how about connecting with your long-lost friends over Chai Pe Charcha and spreading some glitter with the understated Oriana Diamond Ring. If you wish to make heads turn with shimmer and shine, our Divinity Gold Diamond Ring at PRASH will strike the perfect balance between ethnic and modern grace at the family reunion dinner during Akshaya Tritiya.
Treat Yourself to a Gold Charm
Who says a festive occasion is not meant to make yourself feel special? Sometimes, you need to take a pause from your mundane and give a pat to yourself for your hustle mindset through the years. An Alphabet P Gold Charm is an excellent self-gift symbolising the Perfect You during the good as well as the challenging times. If you are looking for an excuse to say ‘You Are Beautiful’ to yourself then why not go bold with an entire alphabet of your initials? After all, if you do not love yourself then how can you love anybody else? What’s more? You can even personalise these gold accessories for the ones you love the most. P.S.: It need not be your family this time but the next-door uncle who is more like a family and deserves to be celebrated for their kindness and compassion.
On a Divine Journey With a Necklace
The construction of Rath Yatra of Puri, the oldest and largest Hindu chariot festival honouring Lord Jagannath begins in Akshaya Tritiya. You can pay your respects in spirit to this divine avatar of Lord Vishnu by spreading the solar aura of the Sunburst Serenade Necklace. You can even make the most of this opportunity to celebrate sweet beginnings with the cousin that you aren’t in speaking terms with, by gifting a Blade of Brilliance Necklace.
Small Bracelets of Joy
As Akha Teej is one of the Sadetin Muhurtas (holiest days as per the Marathi calendar), it is the perfect time to celebrate the flavours of good times with Puranpoli and Aamras. If this wasn’t a treat for the little ones, why not add more scoops of fun with a Golden Scoops Delight Bracelet available at PRASH that will sweeten their day throughout this busy occasion? If your grandparents are looking for ideas to gift your baby, you can even suggest the Blue Blast Gold Pendant that is like a mini version of Lord Krishna.
Whether you believe Akshaya Tritiya is worth celebrating or just a day of family gathering, the choice is yours to make the day feel like gold. To explore our gold and diamond collection, visit PRASH by Om Alankar Jewellers today.